Bud Light: Into the cross fire of brand polarization photo from Wall Street Journal Several months ago, I had an active discussion with my good friends, Brad Berens and Lana …Continue Reading about Bud Light: Into the cross fire of brand polarization
Time Capsule: Our Predictions For Internet Dominance from 2011 Lately, there has been a lot of conversation about whether Google, Amazon, Facebook and others have too much power and know too …Continue Reading about Time Capsule: Our Predictions For Internet Dominance from 2011
WFH: The Junk Food of The Workplace Junk food is seductive. It's brightly colored. It tastes great. It's highly addictive (bet you can't eat just one!) But it's …Continue Reading about WFH: The Junk Food of The Workplace
When Does a Brand Cross the Line from Strong to Polarizing? I recently had the chance to be part of an ongoing exchange with Brad Berens and Lana McGilvray about brands that had crossed the …Continue Reading about When Does a Brand Cross the Line from Strong to Polarizing?