Media: What Will Consumer’s Time Cost You?

The relationship between media owners and their readers and viewers continues to get more complicated.  For many years advertising was the unavoidable tax that subsidized media.  Now, with the rise of ad blockers and increasingly stringent privacy laws, consumers are becoming much more astute about the value of their time.  Jun Group, where I am on the board of advisors, has developed compelling ad products that provide smart incentives for consumer engagement.