I recently had the chance to be part of an ongoing exchange with Brad Berens and Lana McGilvray about brands that had crossed the …
Continue Reading about When Does a Brand Cross the Line from Strong to Polarizing?
Corollary: What does the ubiquity of Amazon mean for brands?
I recently wrote a blog post discussing the fate of retailers in an age of Amazon. And many folks have joined that conversation. …
Continue Reading about Corollary: What does the ubiquity of Amazon mean for brands?